Technological greening + policy reinforcement have brought new opportunities for the electro-galvanized steel wire industry in the recent period.

I. Industry Positioning and Product Characteristics
Electro-galvanized steel wire is a metal product formed by electrochemical deposition of zinc on the surface of steel wire. Its core advantages lie in the controllable thickness of the coating (5-30 μm), the smooth surface (Ra ≤ 0.8 μm), and better environmental friendliness. It forms a clear division with hot-dip galvanized steel wire: hot-dip galvanized steel wire dominates the infrastructure field due to its thick coating and strong corrosion resistance, accounting for 68% of the overall market in 2024; electro-galvanized steel wire focuses on precision manufacturing scenarios such as home appliances and electronics, accounting for 32% in 2024. In 2024, China's electro-galvanized wire production reached 3.8 million tons, with a market size of 128 billion yuan, growing by 6.2% year-on-year, becoming a growth highlight in the steel sub-sector.
II. Market Landscape and Demand Characteristics
(1) Supply and Demand and Regional Distribution
The demand side shows a trend of "stable growth in the traditional sector and leading in the emerging sectors": the construction industry accounts for 18%, power engineering 25%, and automotive manufacturing demand accounts for 32%, becoming the largest application field. The product structure tilts towards smaller specifications, with products below 2.0 mm accounting for 45% in 2024 and expected to rise to 48% in 2025, suitable for 5G communication, electronic components, etc. Regionally, East China is the production core (accounting for 38% of the production in 2024), South China is the consumption center (accounting for 32%), and the demand growth rate in Southwest and Northwest regions is 6.5%, higher than the national average.
(2) Competition and Export Trends
The industry concentration has continued to increase, with the top ten enterprises accounting for 58.3% of the market share in 2024. Jiangsu Falusheng (annual production of 650,000 tons) and Tianjin Jinqiao Welding Materials (annual production of 580,000 tons) lead the market. The export performance is strong, with 620,000 tons exported in 2024 and an amount of 2.86 billion US dollars, with Southeast Asia and the Middle East being the core markets. The export amount is expected to exceed 3.2 billion US dollars in 2025. The export tax rebate rate for high-value-added products has increased from 9% to 13%, further activating overseas demand.
III. Technological Upgrade and Development Direction
Greening and intelligence are the core breakthrough points of technology. Environmental protection processes are accelerating penetration, with enterprises adopting non-chrome passivation and low-energy consumption electroplating technologies growing by 15% in 2024, and the proportion of environmentally friendly products will reach 28% in 2025. Japanese enterprises have developed environmentally friendly electroplating solutions, reducing wastewater treatment costs by 40%. Intelligent transformation has achieved remarkable results, with PLC control systems reducing unit energy consumption by 18%, and Belgian Bekaert and other enterprises achieving a breakthrough of 80,000 tons per line. At the same time, nanocomposite coatings, pulse electroplating, etc., promote product upgrades, with corrosion resistance increased by 3 times, meeting high-end demands for new energy vehicles, medical devices, etc.
IV. Policy Environment and Development Drivers
The policy forms a "multi-dimensional empowerment" pattern: The "Guiding Opinions on Promoting the High-Quality Development of the Steel Industry" clearly promotes its upgrading to high value-added products. In 2024, the central government provided 860 million yuan in technical transformation subsidies, and equipment subsidies and special funds were provided by Jiangsu, Guangdong and other regions. The environmental protection policy has intensified pressure for transformation, with the "Implementation Plan for Ultra-Low Emission Transformation of the Steel Industry" requiring the completion of the entire process transformation by the end of 2025, and it is expected that unit pollutant emissions will decrease by more than 30%. The implementation of the new national standard GB/T2023-2024 further standardizes product standards and accelerates the exit of small and medium-sized enterprises, with the industry concentration expected to exceed 60% in 2025.